In this article we will discuss how to use the innovative technologies such as cloud computing, big data, the Internet of Things, artificial intelligence in Retail.
As an important part of the digital economy, "new retail" became one of the key using leading AI marketing technology in the new retail field Deep empowerment.
Big data insights into every Retail Store
In the new retail era, users' online behaviors have generated huge amounts of data, so that the brand's understanding of consumers can be traced. However, data fragmentation and siloing have created obstacles for brands to connect consumers.
AI marketing is based on sufficient data resources in all scenarios and multiple dimensions, and under the blessing of AI algorithms, it has constructed 2300+ depth tags for consumers. The pieces are pieced together. As a result, the maximum business value of data can be tapped and released to truly realize user insights, helping brands to take the lead in consumer competition and seize the opportunities.
Innovative products connect brands with AI
In the new retail era, relative to functional requirements such as price and cost performance, consumers' demand for experiential personalized consumption has gradually increased. Realizing intelligent interaction with AI technology to greatly enhance the user experience, thereby achieving a deep connection between the brand and consumers, this is a revolutionary breakthrough achieved by AI marketing in the new retail era
Applying Artificial intelligence''s leading intelligent interaction technologies such as speech recognition, speech synthesis, semantic understanding, image recognition, and face recognition, AI marketing has created innovative marketing products who can understand and think. Through intelligent interaction, the product is given a brand temperature, so that consumers can naturally receive brand information during the interaction process and have a sense of identity with the brand. AI's innovative marketing products allow brands to capture consumers' minds and form long-term influence on users.
The whole scene reaches the customers you want
"In the new retail era, the consumption scenarios are infinitely expanded, and the consumer consumption scenarios are diversified, and there is a trend of development from online to offline. How to meet the consumer demand in multiple scenarios is very important"
AI Marketing actively deployed all-scenario marketing resources. Online media resource coverage in multiple scenarios has been achieved; offline, it is worth mentioning that "Smart Screen" is an important layout for AI marketing to achieve full-scenario marketing. The 200,000+ networked and programmable screens cover first- and second-tier cities, and are spread in mainstream scenarios such as shopping malls, supermarkets, office buildings, and movie theaters. Intelligent interaction breaks the traditional outdoor marketing barriers. In addition, rich OTT resources meet brand reach in home scenarios; intelligent customer service deeply affects consumers in vertical scenarios; RAIBOO big data solutions enable online and offline cross-scenario marketing; IOT layout Through intelligent voice interaction to meet consumer needs in multiple scenarios, let marketing and scenarios co-exist.
Statistics show that in 2020, the scale of hardware terminals will reach nearly 5 billion, and intelligent hardware will account for 8%. As a leader in the field of intelligent voice and artificial intelligence. AI takes voice as the entrance and empowers intelligent hardware in multiple scenarios with intelligent interaction capabilities. So far, a new world of intelligent interconnection with voice as the link has continued to build, helping brands to reach consumers in multiple scenarios.
In the wave of digitalization, new retail has emerged along with the trend, and it is also facing many challenges while flourishing. In the future, AI marketing will use AI technology and big data capabilities to help more brands in the new retail era, seize opportunities to achieve leap.
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